Our Story
Designed by innovation. Built by passion.
We create products that seamlessly blend technology and human-centered design.
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Founded in a Garage
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer Company in the Jobs family garage in Los Altos, California.
Macintosh Changes Everything
The original Macintosh introduced the graphical user interface to the masses, forever changing how humans interact with computers.
Think Different
Steve Jobs returned to Apple and launched the iconic 'Think Different' campaign, beginning one of the greatest corporate turnarounds in history.
iPod and iTunes
Apple reinvented the music industry with the iPod and iTunes Store, putting 1,000 songs in your pocket and changing how the world listens.
iPhone Arrives
The original iPhone combined a phone, an iPod, and an internet communicator into one revolutionary device, creating the smartphone era.
iPad Defines a Category
The iPad created an entirely new category of personal computing, blending portability with power in a way no device had before.
Apple Silicon
Apple transitioned the Mac to its own silicon, delivering unprecedented performance and efficiency with the M1 chip — a landmark in computing history.
Apple Intelligence
Apple Intelligence brought personal, private AI to every Apple device, integrating powerful machine learning directly into the products people use every day.
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Privacy as a Right
We believe privacy is a fundamental human right. Every product we build is designed from the ground up to protect your data and keep it yours alone.
Accessibility for All
Technology should work for everyone. Our accessibility features are not afterthoughts — they are core to how we design every product and experience.
Environmental Responsibility
We are committed to being carbon neutral across our entire supply chain by 2030. The planet deserves the same care we put into our products.
Education and Opportunity
We invest in education programs worldwide, believing that when people have the tools to learn and create, they can change the world.
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Tim Cook
Chief Executive Officer
Craig Federighi
SVP Software Engineering
Jony Ive
Chief Design Officer
Katherine Adams
SVP General Counsel
Deirdre O'Brien
SVP Retail + People